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THE BEGINNING

We are three friends who are passionate about sports and we have practiced several of them on both competitive and recreative levels. For us, they are not just activities, but a lifestyle. We believe that sports can change lives, and we want to be part of this change in you.

Everything started one day when we were discussing how sportswear often is either fashionable or comfortable, and we decided to merge these two aspects into one. Sportswear is also a fashion industry, so why not go elegant?

We believe that self-confidence and comfort are key in people's motivation and thus performance. People deserve products designed to perform, and because we believe in people, we believe you deserve Kóot.

We don't want to be just a sports brand, but a community, we want to be someone who helps you to go beyond your limits.

eagle logo of koot sports, the gym clothing brand

MISSION

Empower people to unleash their full potential.

VISION

To become the largest athletics community worldwide by providing high-end sports products.

OUR VALUES

EMPOWERMENT

To boost people's self-confidence to perform at their best.

PASSION

Our love for sports and strong belief to improving people's performance drive us to work continuously with passion.

INSPIRING

We aspire to ignite people's enthusiasm and show them that they have the potential to achieve the unimaginable.

COMMUNITY

We focus on bringing people together to help them to succeed through continuous support and sharing of knowledge.

AWARENESS

Kóot also believes that we all must ensure the well-being of everyone and our planet. Social and ecological awareness, promoted through responsible consumption and production, along with inclusivity and integrity are our top priorities.

THE TEAM BEHIND THE EAGLE

Meet your friends behind Kóot

GET IN TOUCH

flag of Denmark, as it is a danish based brand

Copenhagen, Denmark

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